Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies
learn and discover:
- New mobile usage trends
- The power of continual site improvement
- Why time spent on websites is higher than ever
In this white paper, we will discuss how SMS can help companies and organizations in the travel, tourism and hospitality sectors disseminate alerts and calls-to-action quickly and to a wider base of population, driving traffic and increasing revenue. The key benefit of SMS to the travel, tourism and hospitality sectors is the ubiquity of SMS — which nearly 100 percent of mobile phones can support. By sending out alerts, mobile coupons and other incentives it drives consumer loyalty and encourages repeat bookings and visits. This opens the door for companies in the travel, tourism and hospitality sectors to re-market to opted-in consumers by sending them targeted, relevant messaging that adds value by providing incentives for participation and streamlining consumers’ travel experience.
Few travelers today will arrive at a hospitality venue without a mobile device. In fact, some 86% of us will carry two or more. Our expectations are changing. Wi-Fi is now the essential amenity we look for at a hotel. It’s a deal-breaker: no Wi-Fi, no return stay. In fact, both leisure and business travelers say that it’s more important to have Wi-Fi at a hotel, along with air-conditioning, than breakfast.
As a travel and hospitality marketer, you must recognize that providing a personalized, relevant experience to travelers across all channels is critical to success. However, increasing complexity makes it ever more challenging to understand how travelers behave across diverse touch points. Without visibility, you can be left guessing what travelers like and don’t like, risking customer dissatisfaction and bad marketing mix and budget decisions.
This white paper explores the challenges facing chief marketing officers (CMOs) and their divisions in the travel and hospitality industry, and outlines strategies and technologies that can help improve performance in both consumer and business travel arenas.
Hotels and the travelers who frequent them bear little resemblance to their counterparts from just a few years ago. The explosion of new technologies has allowed hotels to change the way they operate and has made the average traveler more techsavvy and connected than ever.
Mobile devices are driving this innovation. Not only have mobile devices changed how people interact with each other, they also have changed how people expect businesses to engage with them. According to SmartBrief, 40 percent of hotel guests carry three or more mobile devices. And with global mobile data traffic growing 30 percent every year according to Cisco, there will be an estimated 4.9 billion mobile users by 2018. When these mobile users travel, will they choose your hotel? Only if you have the mobile amenities they demand.
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies:
- Recognize visitors and customers across devices to deliver connected experiences.
- Optimize bookings funnels to raise bookings conversion rates and revenues.
- Segment customers to deliver truly customized content.
- Decrease the customers time to purchase by serving the right trip, excursion or reservation.
The millennial generation is larger than baby boomers or Gen X. 46% have booked a hotel room with a mobile device, 20% have checked into a hotel with a mobile device. Millennials are expected to spend an average of $3,900 on travel this year alone. Our research report discusses how millennials are driving change in the hospitality industry and what you need to do to win the hearts and minds of millennials.
- How mobile engagement empowers travelers
- Engaging travelers through location- and behavior-aware mobile apps
- Increasing per-guest revenue through mobile offers and promotions
- Managing the mobile hospitality experience
- Managing the mobile customer experience
- Gaining a competitive advantage with mobile
- Location-based and multi-screen mobile solutions for hospitality
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before.
But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level.
In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
From planning a trip to selecting a hotel to commenting about the guest experience on Facebook, the travel lifecycle can be a meandering journey, filled with opportunities for consumers to engage with hospitality brands. The key for your enterprise’s success, of course, is making those moments count.