Online media and entertainment companies face a tidal wave of content demand. Legacy infrastructure will be overwhelmed by the compute, storage and network demands.  Businesses that make the right investment decisions and fine-tune performance can provide consumers with the user experience they expect.

‘Thriving in Today’s Media and Entertainment Economy’ to discover:  

• Expectations for the growth of the streaming media industry over the next few years
• Consumer expectations for high-quality media experiences
• How to defend against hacking with upgraded infrastructure
• The predicted effects of 5G on the media and entertainment landscape
• The infrastructure upgrades required to keep up with these demands

When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how.

Read the guide to learn:

• How to bring your data sources together into a unified view of the customer
• How to move beyond basic demographic attributes to behavior attributes
• How to use look-alike modeling to improve customer targeting and acquisition

Cloud services are being quickly adopted worldwide, and Equinix leads the way in making the cloud an easier place to do business, offering reliability, safety, control and security with over 500 cloud providers and more than 1,000 network service providers.

This white paper shows how Equinix has created the Equinix Media and Entertainment Ecosystem (EMEE) — a solution that leverages our global facilities and the software defined network (SDN) provisioning power of the Equinix Cloud Exchange.

Advanced analytics can provide extremelyvaluable insight into today’s media viewers.  This must-read report details the top 10 best practices for successfully implementing data analytics for driving profit, attracting new viewers, and increasing viewer loyalty.

US based Media & Entertainment giant had challenges in multiple integration of 3rd party tools. LTI helped in implementing end to end ServiceNow modules and integration of multiple 3rd party tools like Verizon, Sharepoint, Table API etc which thereby provided higher adoption of portal with enhanced user experience.

Benefits

1. 20% faster resolution through event management
2. 45% reduced licensing cost using custom APIs for 16 different integrations

The media and entertainment (M&E) industry is being disrupted not only by the massive amounts of media content being consumed, but also by the “technology evolution” of new digital media formats and iterations of TV-top and handheld devices.

This white paper explores a new interconnection-driven paradigm to help M&E companies improve media content creation, management and distribution workflow efficiencies, develop higher quality products faster, scale their global reach and give the viewing public what they want, when they want it — all at reduced costs.

Consumers now expect relevant and timely marketing messages. For marketers in the media, publishing and entertainment industries, this creates a unique challenge. The content your audience wants ages quickly. Breaking news, ticket sales, and game scores are hot news one minute and irrelevant the next. Your messaging has to keep up.

In this playbook, you’ll find examples of contextual email marketing campaigns for the media, publishing and entertainment industries that use real-time and contextual data to drive engagement and ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s marketers.

Keywords: Contextual Marketing, Email Marketing, Entertainment Marketing, Media Marketing, Contextual Email, Real-Time Marketing, Publishing Marketing

The shift from analog to digital for both content creation and distribution has created challenges for Media and Entertainment companies. Top challenges include delivering to a plethora of distribution channels created by an on-demand model, monetizing the long tail of digital distribution and protecting digital assests as systems swell to the multi-petabyte range.

Cleversafe, the leading provider of cost-effective, massively scalable, nearline storage systems designed with superior data protection, can solve these challenges for Media and Entertainment companies.

The media and entertainment industry was valued at $1.81 trillion in 2016, and is expected to reach $2.14 trillion by 2020. Activities within this industry have grown over the last couple of years,
and now range from creating content for movies, TV and games, to delivering that content. This is increasingly performed via on-demand data networks rather than traditional over-the-air broadcasting, watched over high resolution displays that
enhance the overall viewing experience of the user, and even the latter is being delivered from the same storage repositories. Media production is also now prevalent in areas not traditionally
associated with this activity, such as training, museums, and education.

Thanks to this ever-expanding activity, there are many areas where content is being produced and distributed. There’s also a lot of competition for pieces of the pie, so companies working in the sector need to keep ahead of the technological curve, and ensure their workflow is as efficient as possible.