Marcomm economics have reached a breaking point: advertising costs are soaring – up 40% on average – while reach is plummeting. Brands are spending a lot more to get a lot less. As a result, concerned marketers are reviewing their advertising spend. In fact, more spend is being questioned now than in the last three …
Replicating High-Performing Marketing Communications Read More »
With the exponential growth of internet marketing and online advertising, the customer’s journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their …
The Commerce Marketer’s Guide to Turning Shoppers into Buyers Read More »
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader. And many of the strategies that have worked in the past are no longer relevant. We partnered with top marketers from the world’s biggest companies to understand how they’re adapting to this new world and …
The Customer-First Future of Marketing: Customer Experience Insights From Leading CMOs Read More »
More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. …
Your social advertising program is up and running – with some successes as well as some “learning experiences.” You have a few different platforms under your belt, you’re on top of your KPIs, and your customers are responding well to your creative. Maybe you’re working with an agency (or agencies) to help with placement, optimization, …
Social Advertising Techniques for Advanced Marketers Read More »
The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the fees they were already charging. These practices combined with highly publicized data breaches have contributed to an increasingly contentious environment surrounding agencies and the brands they work with directly. This white …
Tips for Evaluating The True Cost and Value of Your Local Marketing Programs Read More »
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, …
Programmatic & The B2B Marketer: Benchmarks, Budgets and Trends Read More »
It’s time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, we’ll cover how: Blockchain will become a greater core component of marketing. Display advertising as we know it will finally die. Cross-device identification will become a necessary part of omnichannel …
5 Marketing Predictions for the Next 5 Years Whitepaper Read More »
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads …
MoneyAds: Marketing Lessons from Changes in a 200-Year-Old Sport Read More »
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that …
