Month: December 2019

Tips for Evaluating The True Cost and Value of Your Local Marketing Programs

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The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the fees they were already charging. These practices combined with highly publicized data breaches have contributed to an increasingly contentious environment surrounding agencies and the brands they work with directly. This white …

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Programmatic & The B2B Marketer: Benchmarks, Budgets and Trends

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According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, …

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5 Marketing Predictions for the Next 5 Years Whitepaper

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It’s time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, we’ll cover how: Blockchain will become a greater core component of marketing. Display advertising as we know it will finally die. Cross-device identification will become a necessary part of omnichannel …

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MoneyAds: Marketing Lessons from Changes in a 200-Year-Old Sport

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If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads …

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Go Further With Marketing Automation

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Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that …

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Reducing Government Budget Deficits by Attacking Fraud, Waste and Abuse

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All government programs are vulnerable to fraud, waste and abuse – now more than ever. Government fraud is at an all-time high and growing rapidly. Industry research shows that all together, fraud, waste and abuse represent about 10 percent of overall government program spending. But what if governments could minimize deficits by eliminating fraud, waste and abuse? It’s an …

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Government IT in an Era of Austerity

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To achieve efficiencies in today’s turbulent economic climate, government entities need to integrate legacy applications with modern systems and web services. Orchestration between multiple systems across various departments and municipalities is needed to deliver quality public services. At the same time, public sector agencies face aggressive timelines and budget constraints, changing constituent needs, and open …

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WI-FI: SECURE ENOUGH FOR FEDERAL GOVERNMENT?

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One of the few places that pervasive Wi-Fi is not found these days is in US Federal Government office buildings and military bases. Government IT departments explain this lack of modern technology by pointing to Information Assurance (IA) departments who block their planned deployments because of security concerns. IA departments, on the other hand, point …

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Empowering eGovernment with Mobile Identity

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Just as the proliferation of mobile devices, the Internet of Things and other elements of increasing connectivity have impacted our everyday lives, these trends are rapidly changing the landscape for government agencies. More agencies than ever before leverage advanced eGovernment applications to deliver citizen services. Government workers are at the forefront of the mobile workforce …

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13 Federal Proposal Blunders and How to Solve Them – Stop Killing Your Win Rate

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There are a wide range of mistakes Federal proposal responders regularly make. The biggest of which is forgetting that proposals need to persuade the Government that you possess some competitive advantage that your competition does not. Once you have the right content, you need to make sure that it is communicated well to the evaluator. …

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